Coverage rose 76%, but reach fell 10%. Sky delivered more football, the BBC delivered the biggest audiences, and Instagram powered the WSL’s largest digital season yet.
I really struggled with the changes in kick off times this season! I left this feedback on the WSL end of season survey, so I hope that other people did too!
Thanks for sharing this piece - I’d be interested to hear your thoughts on a piece I have coming up in a couple of weeks time on the competitive gap in the WSL between the big 3 and the rest of the league!
Good that more people are raising the concern. It was already flagged in the stadium attendance piece earlier this season and a lot of people raised it then. The TV data just confirmed it. The earlier kick-offs need to be revisited. Hopefully the schedulers take note.
Definitely keen to read your piece on the competitive gap when it's ready. It's one of those structural issues the WSL still hasn't solved.
Really interesting article!
I really struggled with the changes in kick off times this season! I left this feedback on the WSL end of season survey, so I hope that other people did too!
Thanks for sharing this piece - I’d be interested to hear your thoughts on a piece I have coming up in a couple of weeks time on the competitive gap in the WSL between the big 3 and the rest of the league!
Thanks Dan, really appreciate that.
Good that more people are raising the concern. It was already flagged in the stadium attendance piece earlier this season and a lot of people raised it then. The TV data just confirmed it. The earlier kick-offs need to be revisited. Hopefully the schedulers take note.
Definitely keen to read your piece on the competitive gap when it's ready. It's one of those structural issues the WSL still hasn't solved.